Has ai design arrived ...not yet.

Story telling is a genetic, fundamental human trait and vital component to the human experience. This is probably why you wouldn't sit through a 2 hr movie knowing it was entirely generated from AI. The human relational aspects of predictablility, creativity, mystery, culture, etc; currently elude the final products of prompt engineering.

On the other hand, over the last 40 years software has been understood by humans to deliver expectations based upon inputs and outputs. Experts have dedicated their careers to master a single software, while companies strive for optimal user experiences bridging the gap between the expert and beginner.

With new AI technologies emerge daily, unifying user demographics, and posing a serious threats to legacy software, the current paradigm of business collaboration, agile workflows and traditional skill sets are all up for reconsideration.

A clear example of this is Figma and how it is evolving in real time. Long celebrated for its collaborative design experience, Figma has doubled down on democratizing design with its latest AI powered features unveiled at Config 2025. Thus blurring the lines between designer and developer, turning what once took hours of expert input into moments of guided creativity.

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Figma Sites

Figma Sites stole the spotlight at Config and right out of the box, the experience was impressive. With this bold move, the world’s leading design platform has officially stepped into the development space, likely causing some unease among no-code giants like Webflow, Framer, and WordPress. It’s a clear signal that Figma isn’t just playing in the design sandbox anymore, it’s aimed for end to end dominance.

Config 2025: Figma Sites

And with the click of a button your design, layout, and artboards are now auto-generated into an impressive and responsive browser experience. 🤯

This is so cool, let's take a look at the html...

Am I crazy or is that a lot of <div>s?

The internet's mockery is predictable and well deserved, but what if that was the whole point.

Despite the mountain of <div> , <span> tags and classes without any semantic structure I remain optimistic about it's progress. Is it resusable, scalable code ready for production? No, but the fact you can see it visually in a browser and view it's breakpoints and responsiveness is pretty darn great.

Remember when Twitter’s design team was all about pixel perfect detail? These days at X, even the tiniest details get called out by designers at every level and former employees showing just how much the focus has shifted. Gone are the days of shipping product perfection, operating a business in the age of AI will demand quick interations, learning and refactoring.

It’s clear Figma rolled out this early version of Sites to learn from the community and let’s be honest, a year from now, no one will even remember the <div>s.

Let’s not forget how much AI has leveled up in just a year, remember the 'Will Smith eating spaghetti' meme? Pixel perfection still has its place, but no longer the main objective, it’s now all about fast, iterative learning.

Also, get to know the word 'Kaizen' it means ‘Continuous Improvement’ in Japanese, it's now become a mainstream business philosphy as I've seen it trend across multiple industries. If there’s one thing I’ve learned about AI, it’s this: never speak in absolutes.

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This second example is absolutely revolutionary.

Oskar Groth took Cursor and Xcode and implemented a little third party voice to text plugin called Superwhisper to construct this amazing pricing page!

Watch Oskar's full video thread on X here.

Using audio dictation Oskar prompts goes as follows: "Implement a paywall view for the backdrop app, showcasing various pricing options and make it with a vertical layout.

He then requests the agent to "Redesign the paywall to use a two column layout with the pricing on the right and make the icon twice as big and add more preview padding."

I love his follow up jab at Apple  / and the answer is sadly NO.

What next?

As impressive as all this is, take a moment to imagine where it’s headed. What happens to the role of the designer and the skills they rely on today? Will they evolve or fade? I bet product teams will shrink, but skill sets will grow.

With MCP tech on the rise, we’re not far from a world where software becomes cheap and disposable. Sure, things like system design, architecture, databases, and networks will still require deep expertise but building with them might soon be as simple as dragging a node or connecting digital Legos.