2020-24
Halda Projects
Various design projects over the years.
Smart Forms
Smart Forms consist of a value proposition (ex: Scholarship Calculator, Program Fit Assessment, Application Fee Waiver, etc) and immediate feedback and results upon completion. The vast majority of website forms responses offer minimal information if any, and tell users to "Watch their inbox" for an automated reply.
Smart Forms use an instituion data and a student's answers to formualte personalized next steps, solutions / answers and direct call to action to progress forward down the enrollment funnel.
Integrations Page
Prior to the integration service, data was stored and transfered through a .csv or .sftp file to clients on a weekly or monthly basis.
Providing service to Salesforce and Slate crm as well as other data transfer tools became a key factor in customer acquisition and retention. A significant benchmark for company progression.
UTM Tracking
UTM tracking is a method of adding specific code snippets (called UTM parameters) to the end of a URL to track where website traffic is coming from allowing marketers to accurately measure the performance of different marketing campaigns, channels, and content across various platforms like social media, email, and paid ads.
As a client installs the Halda script into the header it enables comprehensive data tracking, identifing its source and effectiveness.
Dark Mode
Multiple menu items for the web app in Dark Mode for a modern aesthetic.
HAL - AI Assistant
During the height of the 2023 ChatGPT hype cycle Halda like many tech startups fell victim to the immediate pivot to new ai features and marketing tactics.
HAL is the brainchild of a dicision to create an "automated conversational assistant" to guide users througout the application and offer optimization strategies. I was tasked to create an interactive assistant personified as HAL.
HAL - AI Micro Assistance
A secondary version of HAL generates simple prompts throughout the application to assist the user in alerts, notifications, stradegies and comprehension. Small clickable icons offer secondary ai actions and tasks to assist optimizing the best results for the client.
Website Redesign
